Nike PHOTOiD is born cause of a collaboration between Nike and Instagram. This let you use your Instagram photos to customize your own Nike Air Max 1, Air Max 90 or the Air Max 95
Choose an image on your personal Instagram account you’d like to use and on http://photoid.nike.com/ it decorates the pair of sneakers based on the dominated colors of the Instagram photo of choice.
You can share it on Facebook, Twitter, Pinterest. And that’s not all! You can also order your sneakers on the online shop.
I think it’s a nice way how once again Nike uses Social Media!