“All these retail outlets have once used graffiti as a commercial tool to get more money and be “cool” without knowing anything about the culture. I didn’t simply say “hello” to them. If they really like graffiti, I just gave them what they love”, Kidult says.
After tagging Céline, Christian Louboutin,Hermès with a wink to both Cartier and Tiffany and even Maison Martin Margiela in Brussels and many more…
This time he tagged “$686” across the windows of the Marc Jacobs store in Paris.Kidult tweeted a photo of his work with the caption “680? 689?…686?! How much are you going to sell this for? #kidultarmyparis #thisisnotart”
Actually he is referring to the last time Kidult tagged a Marc Jacobs store in Soho, in May 2012. After Kidult painted the word “ART” in pink on the store’s facade, Marc Jacobs used it as inspiration for the sale of a limited edition “Art by Art Jacobs tee” with a photo of the graffiti on it for $689 at the Soho store.
Of course Kidult wasn’t pleased and tweeted “SHAME on you, YOU COPY @therealkidult to make money with it, capitalist thieve.”
So you think Kidult had his revenge?