Supermarket Prestige : “Wheat is Wheat is Wheat”

Wheat is Wheat is Wheat is an exhibition by Peddy Mergui. It explores the levels of ethics in daily consumerism and luxury brands. Mergui gives you an inside look of what a supermarket would look like if prestige brands put their name on daily products, which shows us some fashionable fast moving consumer goods.

Wheat is Wheat is Wheat is a humorous yet provocative commentary on global consumer culture that may just have us questioning our next purchase. – SFMCD.org

 

The artist questions what the consumer actually buys when it spends money on a ‘brand’. Because wheat is wheat and sugar is sugar, no? Does the brand add this much to the actual value?

The exhibition will be open until the 15th of June and is being held in the Museum of Craft and Design in San Francisco.

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