André 3000 has landed a new gig, or actually his jumpsuits have… The jumpsuits he wore on his Outkast tour are being featured in an Art Basel Miami Beach exhibition in conjunction with the Savannah College of Art and Design (SCAD).
48 jumpsuits, 96 Converse sneakers, one man with a lot of things to say in under 140 characters,” writes Ashley Brozic, Racked.com
The conversation starting jumpsuits, all adorned with ready-to-tweet messages (some critically political, some philosophical, some just nonsensical, some friendly advice, others heartfelt declarations or blunt statements) are prominently featured in the exhibit and have been the talk of the town… and, uhm, tour.
As provoking, humorous and bold as the man who wore them (except for one which was designed for a toddler), these otherwise plain jumpsuits have been able to create a socially dynamic conversation about language, social media and the further context they may or may not refer to.
The infamous Benjamin was also never one to shy away from harsh truths or uncomfortable questions, made clear once again by placing them bold and blunt on the chest of his tour outfits in social media friendly messages. With successful results, especially for someone who never seemed so fond of Tweets, Facebook statuses and Instagram popularity…
As to why the artist opted for something as simple as a jumpsuit, he had an evenly simple answer:
Because it’s easy to move in, I can easily fold it up, and it’s great tour gear. I can travel across the world and repeat it every night.”
But i feel ya: SCAD + André 3000 Benjamin is more than just that. The exhibition explores fashion, film and painting through the eyes of three dynamic artists, not just André 3000.
The project features fashion innovator-artist-performer-musician-actor André 3000 Benjamin, who designed these jumpsuits to celebrate 20 years of Outkast and made them a crucial part of his and Big Boi’s reunion tour as one of hip-hop’s most legendary groups.
But it also features filmmaker Greg Brunkalla, whose recent work includes interactive installations and advertisements for Nike, HP, and Lincoln; music videos for Vampire Weekend; and a series of intimate celebrity interviews for The New York Times and W titled Screen Tests, which earned him three Emmy nominations and a Webby Award.
Painter Jimmy O’Neal was also an important part of the project. His work focuses on the sciences of physics and biology and he has been featured prominently in international galleries including exhibitions in Holland, Zurich, France and Atlanta. Interesting side fact: O’Neal was listed in the 1995 Guinness Book of World Records for creating the world’s largest painting (80,000 square feet), which sparked his interest in large interactive installations.
In the video below André sits with Paula Wallace, President and Founder of the Savannah College of Art and Design (SCAD), to discuss his Outkast reunion tour and “i feel ya” exhibition.
You can find more information @ SCAD.edu