Even though his French lyrics may not be very accessible to his mainly American audience at SXSW, this didn’t really seem to be an issue. His music, his beat, his act, they are all universal enough to concoct a comprehensible international symphony. By successfully blending hip-hop, indie, pop and electronic dance music, and infusing that melange with ethnic rhythms, Stromae (French slang – verlan – for Maestro) holds the recipe for international hit chart domination.
April 5th Stromae will kick off his North American tour. He will end the Spring tour 19th of April, when he’ll be playing at Coachella Music Festival (!). He will however be touring again in the Fall, and playing at Madison Square Garden (!!!). Yes, I’m liberal with the exclamation marks, but I think these are pretty WOW moments in a musical career.
In the meantime, the Maestro has time to manage his music label, fashion label and attend all sorts of events. He was – for example – a noted guest at Paris Fashion Week. Making a stylish appearance at the Louis Vuitton and Valentino fashion shows.
And at SXSW he also had some time to set the record straight by explaining that French fries aren’t actually French at all. They are Belgian, and could they please stop lying about it…
And on that note/truth bomb, let’s all just agree with The New York Times:
A pop-star embodiment of a contemporary Europe that’s smart, increasingly heterogeneous, historically aware, anxious about the future, sleekly charming and unfailingly stylish.”
Merci for your beat, Stromae!