Nas, Usher & Bibi (want you to) reflect on society in #Chains | #dontlookaway #music #interactivevideo

Unless you have been living on a boat in the middle of the ocean without satellite reception for the last year, you might have noticed there’s something happening in America. Things like the #BlackLivesMatter movement, revolts, excessive violence towards people of colour (and actually people in general) often by people we’re supposed to trust (like police), gun violence in schools and other public places, religious terrorism towards African-American churches, and manic hypocrisy are stirring up society. Or that’s what the media coverage is telling me.

It is heartwarming to see the solidarity that the #BlackLivesMatter movement has been able to gather. All the other things are kind of chilling.

Artists have responded creatively, which is why I’m writing about this, because this is not a political blog, but a blog that tries to celebrate the creative reflex of human beings.

Artists like Lauryn Hill, Common & John Legend and Janelle Monae are speaking out and being heard all over the world. Rumour has it that Jay Z and Beyoncé have even been bailing out protesters who ended up in jail.

Now my favourite rapper Nas speaks out too. Actually it’s a collaboration. Usher, Nas and Bibi Bourelly worked on the song “Chains” together, talking about the injustice and making people face the victims it has created, quite literally.

Yeah, yo check
I am Sugar Ray Robinson, Booker T. Washington
W. E. B. Du Bois, I’m the modern one
Yelling at Senators, Presidents, Congressmen
We got a problem that needs some acknowledgement
I am no prison commodity, not just a body you throw in a cell
For any reason, just to bother me
Just for your quota, so it’s rest in peace to Sean Bell
Sleep in peace Eric Garner (Sandra)
Every street, every corner
Conspiracy, new world order
I spoke to Tamir Rice mom and she told me “be strong”
It won’t be long ’til it’s justice
They won’t have votes but refuse the discussion
On how certain cops they shoot us for nothing
Revolution is coming” – Nas, Source: Genius.com

I say “literally”, because the track includes a video project, an interactive music video called “Don’t look away”. The visual experience forces viewers to focus on the faces and stories of different victims of extreme violence and racial injustice. If the viewer tries to look away, the music stops, until the eyes are back on the screen.

Rekia Boyd

Source: Mic.com

How? The artists used groundbreaking interactive technology to design the visual confrontation. The video technology tracks the viewer’s eyes. To do so the streaming service asks permission to access a user’s built-in camera. This way the technology senses immediately when the viewers look away from the screen, that’s the moment the technology stops the music, forcing the viewer to look back if they want to continue the track.

Source: Mic.com | Music.Mic

Source: Mic.com | Music.Mic

The video project can be experienced exclusively at chains.tidal.com.

Beneath you’ll find the video, but make sure to try the video experience as well. It’s part of the message and the way the artists intended their music to be heard.

Oh, and #peace, please.

Sources: Egokick.com / Mic.com / Rollingstone.com / Sojourners / Tidal

Do you still see Yves Sans Logement, Christian Dehors & Jean Paul Galère? #Ayonslélégance

After the 31st of Mars most winter shelters decided winter was officially over and started closing their doors on the thousands of homeless people who were counting on a roof over their heads, sending them back to the streets.

In France alone 140,000 people are affected, of which 30,000 are children. A fact Aurore, an organisation that fights against exclusion and precariousness, didn’t want to go unnoticed. So they launched a campaign to bring this appalling situation to people’s attention. It’s not because the temperatures rise, that the problem melts away.

Aurore decided to raise awareness by raising visibility, using Paris’ glamorous reputation in their advantage, and showing the obvious gap between luxury brand rich and live-on-the-street poor. Aurore Association started hanging a thousand posters in the city center and the North and North-East of Paris, with the slogan: “Ayons l’élégance d’aider ceux qui n’ont rien” (“Be elegant enough to help those who have nothing”) printed on it.

Rémi Noël, the creative mind behind the concept and execution of the poster design, uses luxury brands to get attention for the people who go unnoticed on a daily basis and to confront people with the sad reality. Noël transformed Yves Saint Laurent to “Yves Sans Logement” for the occasion. Christian Dior became “Christian Dehors”. And Jean-Paul Gaultier couldn’t be forgotten either, so he was baptized “Jean-Paul Galère”. Small detail, the luxury brands weren’t asked for permission to cooperate. So in the beginning they might not even have been aware they were part of this project.

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The campaign is getting good coverage and reviews. People on Twitter are using the hashtag #Ayonslélégance to express their appreciation. Like “La vraie élégance n’est pas dans les vitrines mais en regardant ceux qui sont sur les trottoirs” (“True elegance is not in the shop windows, but in noticing those who are on the sidewalks”).

In the meantime, the Internet is also eagerly suggesting follow-up slogans like “Dans quel monde Vuitton”; “Hugo Bosse Pas”, transforming Nina Ricci into “Nina n’a rien”, and referring to an older parody that went viral a couple of years ago: “Je Dors Dehors”.

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If you feel like helping Aurore in their fight for better living circumstances and against poverty, homelessness and exclusion, visit their website (in French and English), or contact them on their Facebook page or via their Twitter account.

Givenchy Fall/Winter 2013-2014 Ad Campaign

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Creative director Riccardo Tisci nailed it again. You all noticed the sweatshirt hype of the previous season. After the Rottweiler, now the Bambi sweater!

Amanda Seyfried announced as the new face for Givenchy’s Irresistible fragrance is also in the brand’s newest campaign for Fall/Winter 2013-14. Dressed in a Bambi sweater and floral pants, and holding a Bambi clutch.

The campaign includes also Carine Roitfeld and her daughter Julia and Mariano Ontanon.

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